For anyone who is seriously seeking to remove hair from any part of their body, the laser therapy route has been established for some time as the preferred method of doing so. Providing benefits over older approaches like waxing – such as minimal discomfort, quicker completion and if desired, a permanent effect – laser hair removal is now the popular choice for many. It has also provided an appealing solution for those women – and, in some cases, men – who are seeking Brazilian laser hair removal.

The Brazilian laser hair removal process helps deal with a previously awkward and embarrassing situation for many women. Visible hair in the pubic region has long been seen as unsightly for women, and hair removal goes back to the 1920s and 1940s as fashions changed and increasingly revealing bikinis became more popular. But the common methods of years gone by involved painful plucking and waxing, making the modern day approach of the Brazilian laser hair removal an understandably attractive one for women and men.

The huge popularity of Brazilian laser hair removal has helped drive major global market growth, with the value surging past US$500 million in 2018 and more recent forecasts pointing towards further annual growth of nearly 16% up to 2026. This has also been partly influenced by the easier access to home laser hair removal kits, which offer extra perks such as privacy and comfort.

Brazilian laser hair removal – is it still the popular option?

As with any fad, trends change and popular tastes come and go. The same can be said for Brazilian laser hair removal. As the extreme culmination of what started as an innocuous slight trimming of the pubic area, Brazilian laser hair removal has reached the limit of hair maintenance in a sensitive area – with many people who have opted for permanent Brazilian laser hair removal now questioning their decision.

Brazilian procedures in themselves greatly jumped in popularity when TV shows such as Sex and the City saw its hugely influential trendsetting characters undergo the treatment. In the early years of the 21st century this was an exciting, daring and slightly edgy treatment for women – and later men – to try. Nowadays, some women are regretting permanent Brazilian laser hair removal to the extent that they are attempting to have it reinserted – a particular issue in South Korea, where the presence of pubic hair is meant to signify a woman’s fertility and sexual health.

And as with any cosmetic procedure, there are risks with Brazilian laser hair removal. Poor practice does exist in some lesser laser clinics, causing unpleasant stories of women being burned and scarred by botched treatments. For the right Brazilian laser hair removal procedure, the public is advised to do their research and find a trustworthy practitioner.

How do Brazilian laser hair removals work?

The Brazilian laser hair removal process is like many other contemporary cosmetic and aesthetic procedures, which have gradually moved over the years towards faster and largely pain-free methods. This has largely been driven by technological developments which also enable much shorter treatment times and recovery periods. Targeting the pubic region, the laser hair removal process has replaced the old approach of wax strips tearing away hair or the slow, pinching process of plucking. It can also be a one-off treatment if permanent removal is desired.

The treatment itself works by a machine simultaneously delivering light energy towards hundreds of hair follicles, damaging or destroying them in a manner that prevents the hair from growing back. In even newer techniques, the machine’s laser will pulse twice per second and speeds up the process even further. Extra comfort is also provided during a Brazilian laser hair removal, as many laser therapy machines such as the GentleMax Pro contain an in-built cryogen spray that quickly covers the treatment area, ensuring the skin is numbed precisely before the laser’s pulse begins.

Brazilian laser hair removal at home 

Such are the advances in modern technology that Brazilian laser hair removal is now possible from the comfort of one’s own home. Home laser hair removal devices provide a handy solution to the lingering fears and embarrassment associated with exposing one’s personal body areas in a public place – and experts point to the value for money gained through the savings on regular trips to a laser clinic. 

Slight drawbacks for those hoping for Brazilian laser hair removal in the home is that the devices lack the raw power of the heavy duty machines in laser clinics, and they are not guaranteed to provide permanent hair removal. However, this limit on the power of home devices is a deliberate way of ensuring safety in the home – as a less powerful device does not need professional maintenance and supervision, given that it is far less likely to cause injury.

With a range of options still available for anyone wishing to undergo Brazilian laser hair removal, anyone considering the treatment can look forward to a comfortable and swift treatment. They just need to be sure they are not following a temporary preference that they will one day come to regret.